Golf equipment discussion and reviews with a focus on drivers, irons, hybrids, wedges, putters, balls, shoes, and apparel.
A tersely worded dose of reality Monday from TaylorMade-adidas Golf, which announced plans to reduce its workforce worldwide by 70 jobs in “direct response to today’s uncertain global economic climate.” “We have to align our resources appropriately to meet the unique challenges ahead,” said TMag president and CEO Mark King. “That means taking a variety [...]
Seasons greetings, all    _ apologies for the radio silence of late, but the recent barrage of non-stop news, combined with a poorly timed golf sojourn in more southern climes, have been conspiring against me. If you’re like me, that means it’s a safe bet you still have a fair bit of Christmas [...]
Recession, shmecession: Brother, can I borrow $360? TaylorMade has finally unveiled the long-awaited commercial versions of its premium putter line, featuring the coveted craftsmanship of Vietnamese putter builder Kia Ma, a top-shelf master in the tradition of contemporaries like Scotty Cameron and Robert Bettinardi. I’ll confess, as the TM release below notes, to knowing precious [...]
Seems we might have jumped the gun by a few months with the news last week about TaylorMade’s new custom-number promotion on the TP series balls (but it was just so exciting!). Sometimes it sucks to live in Canada.  Following the instructions on www.mytpball.com, I filled out my order form (purely in the name [...]
OK – say you’re one of the world’s most successful golf equipment brands, but you’re still working on winning an exceptional product more market share in the lucrative high-end ball market. Your arch-rival absolutely owns the golf-ball segment, thanks in part to a ludicrously successful product and a brilliant marketing campaign that taps into golf’s [...]
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