Marketing 101 – Your 2009 checklist
April 1st, 2009
By Fairway Stevie
By Fairway Stevie
The 2009 golf season is about to start so we just wanted to make sure that you had key marketing initiatives checked off and ready to go:
1. Program to collect e-mail addresses of everyone who plays your course
2. Services improved over your best efforts from last year
3. Staff trained to up sell in the pro shop
4. Timetable to discuss course issues with staff and valued customers
5. Promotions timetable
6. Flexibility
Have a great season.
April 1st, 2009 at 4:18 pm
Just applied for a job at a GTA golf course in pro shop operations. Paying people $9.50/ hr does not get a star employee to do customer service or promotions. These owners just wont you to collect the green fee and move on to the next customer.